A group of women tried five brands of hair spray and ranked them according to preference. What level of measurement is this?

Question

Quizplus · Accepted Answer

Ordinal data is data that can be ranked, but the differences between the ranks are not necessarily equal. In this case, the women ranked the hair sprays from 1 to 5, but we don't know if the difference between the first and second ranked hair sprays is the same as the difference between the fourth and fifth ranked hair sprays.

A Group of Women Tried Five Brands of Hair Spray