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As the Marketing Manager for Chipper's Golf Resort, You Hired

Question 138

True/False

As the marketing manager for Chipper's Golf Resort, you hired three interns from the local university to go out and sell your annual golf event. You provided each of the interns with their own list of past sponsors, participants, and prize contributors. You asked each to create a marketing plan to secure five new sponsors in the next four weeks, and promised them a bonus at the end of the fourth week if they could verify that they followed their own plan, contacted everyone on their list and also developed new sponsors. During the fourth week, you randomly contact a few sponsors on each of the three lists and quickly learn that one of the interns has slacked off on the job. As a motivational technique, you prefer to provide positive reinforcement, so when you meet with the interns, you withhold the bonus from the one that did not do the job and inform him that his internship grade will reflect the fact that he was not motivated to get the job done.

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