Most successful businesses utilize social media to communicate with customers. An important strategy for consideration is: Successfully implementing social media will ________.
A) provide a well-defined purpose for the customer.
B) mostly serve as an outlet for sales promotion, for example, the distribution of coupons and deals.
C) provide one-way communication: from the business to the customer.
D) be socially conscious. It will inform customers of the social changes that surround them.

Question

Quizplus · Accepted Answer

The successful implementation of social media will provide a well-defined purpose for the customer. This includes creating engagement, building relationships, providing customer service, and offering valuable content. Utilizing social media as a one-way communication tool or just for sales promotion will not create lasting success. Being socially conscious can be a component of a successful social media strategy, but it is not the primary purpose.

Most Successful Businesses Utilize Social Media to Communicate with Customers