An organization's loyalty to its own product is a competitive disadvantage in a ____ market.
A) slow-cycle
B) standard cycle
C) intermediate cycle
D) fast-cycle

Question

Quizplus · Accepted Answer

In a fast-cycle market, products have a short life cycle and rapid innovation is necessary to keep pace with competitors. An organization's loyalty to its own product can limit its ability to quickly adapt to changes and innovate, which is a competitive disadvantage. Slow-cycle, standard cycle, and intermediate cycle markets have longer product life cycles and slower rates of innovation, so loyalty to a product may not be as detrimental to competitiveness in those markets.

An Organization's Loyalty to Its Own Product Is a Competitive