In order for a company to achieve a sustainable competitive advantage, it must perform value chain activities:
A) at the same quality level as competitors, at the same cost.
B) at the same quality level as competitors, but at a lower cost.
C) at a higher quality level than competitors, at a higher cost.
D) at a higher quality level than competitors, but at no greater cost.
E) More than one answer choice is correct.

Question

Quizplus · Accepted Answer

A sustainable competitive advantage can be achieved by performing value chain activities at the same quality level as competitors but at a lower cost (B), or at a higher quality level than competitors but at no greater cost (D). Both strategies enable a company to differentiate itself from competitors in a manner that is difficult to replicate.

In Order for a Company to Achieve a Sustainable Competitive