A multidomestic strategy uses a highly decentralized approach meaning that country managers have the autonomy to customize the firm's products as necessary to meet the needs and preferences of local customers.

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A multidomestic strategy is characterized by a high degree of decentralization, allowing local managers the flexibility to tailor products and strategies to meet the unique needs and preferences of customers in their respective markets. This approach prioritizes responsiveness to local conditions and can help a company achieve success in diverse markets around the world.

A Multidomestic Strategy Uses a Highly Decentralized Approach Meaning That