Unilever is changing from a multidomestic strategy to a transnational strategy. In order to implement this change, Unilever must move to the ____ organizational structure.
A) combination
B) worldwide product divisional
C) worldwide geographic area
D) strategic business unit multidivisional

Question

Quizplus · Accepted Answer

Unilever is moving from a multidomestic strategy to a transnational strategy. This means that Unilever is moving from a strategy that is focused on local markets to a strategy that is focused on global markets. In order to implement this change, Unilever must move to a combination organizational structure. This structure will allow Unilever to coordinate its global operations and to respond quickly to changes in the global market.

Unilever Is Changing from a Multidomestic Strategy to a Transnational