Which way of exploiting an innovation leaves the largest degree of control for the innovator?
A)Licensing
B)Joint venture
C)Internal commercialization
D)Strategic alliances

Question

Quizplus · Accepted Answer

Internal commercialization allows the innovator to retain full control over the innovation and its commercialization, as they are using their own resources and capabilities for the launch of the innovation. With licensing, joint ventures, and strategic alliances, the ownership and control may be shared with external partners, reducing the level of control for the innovator.

Which Way of Exploiting an Innovation Leaves the Largest Degree