A brand can be seen as
A)A guarantee that reduces search costs
B)An insurance policy that reduces uncertainty about a product's quality
C)Proof that a particular firm produced that product and will take some responsibility if its performance falls short of public expectations
D)All of the above

Question

Quizplus · Accepted Answer

A brand serves as a guarantee to consumers that the product they are buying meets a certain standard, thus helping to reduce search costs associated with finding a reliable product. It also serves as an insurance policy by reducing uncertainty about the product's quality. Additionally, the brand gives consumers some assurance that a particular firm produced the product and will take some responsibility if its performance falls short of public expectations. Therefore, all the given choices are correct.

A Brand Can Be Seen as