Being 'stuck in the middle' gives low profits because:
A)The firm loses those customers who want the lowest prices
B)The firm loses those customers who want the best product on the market
C)Employees become confused what the firm's goals and strategy really are
D)All of the above

Question

Quizplus · Accepted Answer

Being stuck in the middle means the firm is trying to appeal to both customers who want low prices and customers who want high-quality products. However, this strategy often fails to satisfy either group of customers and results in low profits. Additionally, employees may become confused about the firm's goals and strategy, leading to further inefficiencies.

Being 'Stuck in the Middle' Gives Low Profits Because