Managing capabilities is harder than managing resources because:
A)We know much more about resources
B)We know little about resources
C)Firms are frightened to explore their own capabilities
D)Top managers are not interested in a topic considered "theoretical" and not actionable

Question

Quizplus · Accepted Answer

We have a better understanding of resources such as capital, machinery, and labor as they are more tangible and measurable. Capabilities, on the other hand, are intangible and difficult to quantify, making them harder to manage effectively. Additionally, resources can be easily bought or sold, whereas capabilities are built and developed over time, making them more difficult to replicate or imitate. Hence, managing capabilities is harder than managing resources.

Managing Capabilities Is Harder Than Managing Resources Because