Molly's Reach, a regional restaurant and gift shop, has recently launched an increased sales campaign, particularly focused on their gift shop. To determine if their proposal is
Of interest, they plan to survey a random sample of their regular customers. All regular
Molly's Reach customers is known as the ________ of the study.

Question

Quizplus · Accepted Answer

The term "target population" refers to the group of individuals that the study aims to make inferences about. In this case, the target population is all regular customers of Molly's Reach. The other answer choices are not appropriate for describing the target population in this context. A parameter is a characteristic of the population, while a statistic is a characteristic of a sample. The sampling frame is the list of individuals from which the sample will be drawn, and the sample is the group of individuals who actually participate in the study.

Molly's Reach, a Regional Restaurant and Gift Shop, Has Recently