Coca-Cola Enterprises (CCE) is the largest bottler and distributor of Coke products in the world. It is organized around its North America division and its European division. Which of the following types of departmentalization allows CCE to respond to the demands of different markets?
A) process
B) geography
C) customer
D) function

Question

Quizplus · Accepted Answer

Geographical departmentalization allows organizations like Coca-Cola Enterprises to structure their operations around specific regions or markets, enabling them to tailor their strategies and responses to the unique demands and preferences of each geographic area.

Coca-Cola Enterprises (CCE) Is the Largest Bottler and Distributor of Coke