What are the four major groupings of consumer products?
A) limited, generic, durable, and unsought
B) unsought, convenience, shopping, and specialty
C) shopping, durable, limited, and brand
D) brand, specialty, convenience, and generic

Question

Quizplus · Accepted Answer

The four major groupings of consumer products are unsought, convenience, shopping, and specialty. These categories are based on consumer behavior and purchasing habits. Unsought products are those that consumers do not actively seek out and typically require aggressive marketing to generate interest. Convenience products are those that consumers purchase frequently and without much conscious thought, such as toothpaste or milk. Shopping products are those that consumers put more effort into buying, such as furniture or a car. Specialty products are those that consumers are willing to go out of their way to buy due to their unique characteristics or qualities, such as high-end jewelry or luxury cars.

What Are the Four Major Groupings of Consumer Products