What is a product for which consumers may search long and hard and for which they refuse to accept substitutes?
A) a specialty product
B) a generic product
C) a shopping product
D) a convenience product

Question

Quizplus · Accepted Answer

Specialty products are unique or rare items for which consumers may search extensively and are willing to pay a premium price. They are often associated with a strong brand identity and are not easily substituted with other products. Examples include luxury watches, high-end fashion items, and rare collectibles.

What Is a Product for Which Consumers May Search Long