Value of Service Pricing Is Based on the Concept Which

Value of service pricing is based on the concept which states:

A) shippers should pay rates high enough to insure a high profit for the carrier.
B) carriers should set prices based on the level of service they offer
C) rates should be related to value of the commodity - the higher the value of the commodity the higher the rate should be
D) shippers should offer a price that they feel is fair in relation to the service offered.