The ________ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.
A) marketing
B) product
C) production
D) selling
E) societal marketing

Question

Quizplus · Accepted Answer

The definition given pertains to the marketing concept, which focuses on creating products that meet the needs of the target market, instead of trying to sell products that the company has already produced. The marketing concept emphasizes the importance of delivering customer value and satisfaction, and building profitable relationships with customers, which is the foundation of all marketing efforts.

The ________ Concept Holds That Achieving Organizational Goals Depends on Knowing