________ is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
A) Sales promotion
B) Personal selling
C) Advertising
D) Public relations
E) Direct marketing

Question

Quizplus · Accepted Answer

Advertising specifically refers to a paid form of promotion that is nonpersonal (meaning it is not face-to-face communication between seller and prospective customer) and is sponsored by an identified entity. Sales promotion, personal selling, public relations, and direct marketing all refer to different types of promotional activities, but they may not necessarily be paid or nonpersonal.

________ Is Any Paid Form of Nonpersonal Presentation and Promotion