In a promotion mix,________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.
A) direct marketing
B) advertising
C) public relations
D) predictive analytics
E) indirect procurement

Question

Quizplus · Accepted Answer

Direct marketing involves targeting individual consumers through channels such as direct mail, email, or telemarketing, with the goal of obtaining an immediate response and cultivating a long-term relationship with the customer.

In a Promotion Mix,________ Involves Personally Connecting with Carefully Targeted