Critics charge that high advertising and promotion costs unnecessarily increase retail prices.Marketers respond to this criticism by arguing that advertising adds ________.

Question

Quizplus · Accepted Answer

Marketers argue that advertising adds value by providing information about product availability. By promoting their products, companies can inform consumers where to find them and what benefits they offer. This can increase demand for the product and ultimately benefit both the company and the consumer.

Critics Charge That High Advertising and Promotion Costs Unnecessarily Increase