The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

Question

Quizplus · Accepted Answer

The concept of sustainable marketing holds that a company's marketing should be in favor of the best long-term performance of the marketing system, including the environment, social and ethical aspects, and economic objectives. This approach supports the idea that the company must conduct its marketing practices in a manner that preserves the environment while also serving the best interests of society and the business.

The Concept of ________ Holds That a Company's Marketing Should