Company growth through starting up or acquiring businesses outside the company's current products and markets is called ________.

Question

Quizplus · Accepted Answer

Diversification involves expanding a company's product lines and entering new markets through starting up new businesses or acquiring existing ones outside the company's current products and markets. Vertical integration involves a company expanding its operations by acquiring or merging with its suppliers or distributors. Market development involves finding new markets for existing products. Market penetration involves increasing sales of existing products in existing markets. Product development involves creating new products for existing markets.

Company Growth Through Starting Up or Acquiring Businesses Outside the Company's