Which of the following is the characteristic that distinguishes consumer buying from business buying?
A)the age and education level of the buyers
B)whether or not the products are bought for personal consumption
C)whether or not the product is advertised to the public using mass media
D)the price of the product bought
E)the number of people involved in making the final purchase decision

Question

Quizplus · Accepted Answer

Consumer buying is personal buying, whereas business buying is done for the organization's use rather than personal consumption. This is the key characteristic that distinguishes the two types of buying. The other options are not relevant in distinguishing between consumer and business buying.

Which of the Following Is the Characteristic That Distinguishes Consumer