________ are people within a reference group who,because of special skills,knowledge,personality,or other characteristics,exert influence on others.
A)Opinion leaders
B)Habitual buyers
C)Innovators
D)Stealth marketers
E)Laggards

Question

Quizplus · Accepted Answer

Opinion leaders are people within a reference group who are knowledgeable about a particular product or service and are perceived as credible sources of information. They have the ability to influence others' opinions and behaviors, particularly when it comes to purchasing decisions. They may possess special skills, knowledge, personality traits, or other characteristics that make them particularly influential within their reference group.

________ Are People Within a Reference Group Who,because of Special