Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?
A) brand perception
B) brand architecture
C) brand personality
D) brand loyalty
E) brand equity

Question

Quizplus · Accepted Answer

Brand personality refers to a set of human traits associated with a brand, such as sincerity, excitement, competence, sophistication, or ruggedness. These traits help consumers to connect with the brand on a more emotional and personal level.

Which of the Following Terms Is Used to Describe a Specific