Shampoo marketers segment buyers as light, medium, or heavy product users. This is an example of ________ segmentation.
A) user status
B) usage rate
C) benefits sought
D) occasion
E) psychographic

Question

Quizplus · Accepted Answer

Shampoo marketers segment buyers based on their usage rate, which refers to how frequently and how much of the product they use. This is a characteristic of usage rate segmentation.

Shampoo Marketers Segment Buyers as Light, Medium, or Heavy Product