Superior Auto Sales,a chain of high-end used car dealerships,wants to sum up the company's standing and brand equity in a formal way.Superior's management should use a ________.
A)mission statement
B)vision statement
C)competitive statement
D)positioning statement
E)company statement

Question

Quizplus · Accepted Answer

A positioning statement is a formal statement that describes the unique value of a company or brand and how it is positioned in its market. It is specifically designed to highlight a company's standing and brand equity, making it the best choice for Superior Auto Sales to sum up its standing in a formal way. Mission and vision statements are broader and focus on a company's overall purpose and aspirations, while a competitive statement is focused on analyzing competitors in the marketplace. A company statement is also too broad and generic to effectively sum up Superior Auto Sales' standing and brand equity.

Superior Auto Sales,a Chain of High-End Used Car Dealerships,wants to Sum