Companies often find it easier to come up with a good positioning strategy than to implement it.

Question

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Developing a positioning strategy requires significant effort and resources, but implementing it can be even more challenging. Implementation often requires changes in organizational structure, processes, and culture, which can be difficult to achieve. It requires buy-in from different departments and stakeholders and a focus on execution. Many companies struggle with the execution of their positioning strategy, leading to inadequate or inconsistent messaging and execution that undermines the effectiveness of the strategy.

Companies Often Find It Easier to Come Up with a Good