Producers use captive product pricing to set the price of the main product ________ and set ________ on the supplies necessary to use the product.
A)low; low markups
B)high; low markups
C)low; high markups
D)high; high markups
E)moderately; moderate markups

Question

Quizplus · Accepted Answer

Producers use captive product pricing to set the price of the main product low to attract customers, and then set high markups on the supplies necessary to use the product, maximizing profit on the captive products.

Producers Use Captive Product Pricing to Set the Price of the Main