Price is the only element in the marketing mix that produces revenue.

Name: Price is the only element in the marketing mix that produces revenue.
Brand: Quizplus
Rating: 4.9 (35 reviews)

Question

Quizplus · Accepted Answer

Price is the element that customers pay for the product or service, hence it is the only element that creates revenue for the company. The other elements of the marketing mix (product, promotion, and place/distribution) are meant to support the pricing strategy and help in creating demand for the product, but they do not produce revenue directly.

Price Is the Only Element in the Marketing Mix That