There are two good reasons a marketing researcher should have a basic understanding of sample size determination.One of those reasons is:
A)Bias toward sample sources.
B)Sample size bias.
C)Bias toward the use of offshore research resource.
D)Bias regarding the use of panel companies.

Question

Quizplus · Accepted Answer

Sample size determination is important to ensure that the sample used in research is representative of the population being studied. A sample that is too small can lead to bias in the results, as it may not accurately reflect the characteristics of the population. On the other hand, a sample that is too large can result in unnecessary costs and time. Therefore, a marketing researcher should have a basic understanding of sample size determination to avoid sample size bias.

There Are Two Good Reasons a Marketing Researcher Should Have