Panel companies claim to provide samples of very specific ________ by inviting only those panel members who qualify on specific criteria to participate in any given survey.
A)non-consumer types
B)businesses
C)interviewers
D)consumer types

Question

Quizplus · Accepted Answer

Panel companies usually collect data from consumers, so the most suitable answer is D: consumer types. Option A (non-consumer types) is too general and does not accurately reflect the target population for most surveys. Option B (businesses) may be relevant for B2B research but is not specific to panel companies. Option C (interviewers) refers to the individuals conducting the survey, not the survey participants.

Panel Companies Claim to Provide Samples of Very Specific ________