In order to be potentially useful for a marketing manager,differences must at minimum be:
A)At a ratio of 2 to 1.
B)Statistically significant.
C)New and not part of existing knowledge.
D)At a ratio of 10 to 1.

Question

Quizplus · Accepted Answer

Statistically significant differences are necessary to determine if the results are reliable and not just due to chance. The other choices are arbitrary ratios and do not necessarily indicate important or relevant differences for marketing purposes.

In Order to Be Potentially Useful for a Marketing Manager,differences