One commonly used basis for market segmentation is the discovery of(1)statistically significant, (2)meaningful, (3)stable,and(4)actionable differences.

Question

Quizplus · Accepted Answer

The four characteristics mentioned - statistical significance, meaningfulness, stability, and actionability - are commonly used criteria for identifying segments in market segmentation. Therefore, the statement is true.

One Commonly Used Basis for Market Segmentation Is the Discovery