With a differences test,the null hypothesis states there are significant differences between the percentages(or means)being compared.
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Q57: Market segmentation holds that different types of
Q58: Meaningfulness,stability,and actionability are statistical issues;they are not
Q59: Even if differences are statistically significant and
Q60: Market segmentation is very prevalent,and whenever significant
Q61: SPSS will always determine the correct significance
Q63: Market segmentation requires that standard or innovative
Q64: It is a simple matter to apply
Q65: Statistical tests are used when a researcher
Q66: Virtually every statistical test or procedure involves
Q67: A researcher must fall back on statistical
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