Full-service supplier firms:

Question

Quizplus · Accepted Answer

Full-service supplier firms have the ability to provide end-to-end marketing research services, including both qualitative and quantitative research methods. They can handle the entire project from defining the research problem to presenting the final report, offering a comprehensive solution to clients. This is why option C is the best choice. Option A and D are incorrect because full-service suppliers offer both qualitative and quantitative research. Option B is incorrect because the cost of services provided by full-service suppliers does not depend solely on economies of scale.

Full-Service Supplier Firms