Two serious ethical issues in marketing research are deception and invasion of privacy.Which of the following is NOT an example of deception or invasion of privacy?
A) Potential respondents are not told the true identity of the sponsor of the research.
B) Potential respondents are viewed during a study without their permission.
C) Respondents participate in a focus group and are compensated for their opinions.
D) Potential respondents are told they will remain anonymous when they will not.
Correct Answer:
Verified
Q38: The abbreviation,"PRC,"stands for:
A)Public Researcher Certification.
B)Professional Researcher Certification.
C)Professional
Q39: Falsifying data in order to make the
Q40: Which of the following is NOT a
Q41: Even with the tremendous growth,the emergence of
Q42: Charles Coolidge Parlin conducted the first continuous
Q44: What organization sponsors the certification program in
Q45: IBIS World predicts that the number of
Q46: In the 1900s and 2000s,the wide availability
Q47: Do-it-yourself(DIY)research,which has been called the"socialization"of marketing research,is
Q48: Marketing research tools like online survey platforms(such
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