The marketing research process begins when a managerial problem or opportunity exists that demands action,but there is not enough information to know how to respond to the problem.This sets into motion a series of tasks that ultimately leads to:
A)Acknowledging the need for research.
B)Setting the research budget.
C)Establishing research objectives.
D)Determining the research plan.

Question

Quizplus · Accepted Answer

Establishing research objectives is the initial step in the marketing research process after recognizing the need for research. This involves defining what information is needed to address the managerial problem or opportunity, guiding the subsequent steps in the research process.

The Marketing Research Process Begins When a Managerial Problem or Opportunity