Professors Kotler and Keller describe several ways companies use their databases as part of data mining.Of the following,which is NOT a way companies primarily use their databases?
A)Identify prospects
B)Deepen customer loyalty
C)Reactivate customer purchases
D)Discover illegal customer activities

Question

Quizplus · Accepted Answer

While data mining can be used to identify potential instances of illegal or fraudulent activity, the primary purpose of using databases for data mining is to uncover patterns and relationships that can be used to improve marketing and sales efforts. Therefore, discovering illegal customer activities is not one of the primary ways that companies use their databases.

Professors Kotler and Keller Describe Several Ways Companies Use Their