The ________ of focus group participants should be judged against the target market profile to assess to what degree the groups represent the target market.
A) demographic and socio-economic characteristics
B) demographic and buyer behavior characteristics
C) buying power and demographic characteristics
D) geographic and buyer-behavior characteristics
Correct Answer:
Verified
Q27: Online focus groups have the following advantages
Q28: Online focus groups have the following disadvantages
Q29: One of the main advantages of online
Q30: If _ is at hand,research that is
Q31: With a sentence-completion test,respondents are given incomplete
Q33: A picture or thematic apperception test involves
Q34: A focus group phase may be used
Q35: The advantage of mobile ethnography is that
Q36: Ethnographic research,an approach borrowed from anthropology,is defined
Q37: _ involve situations in which participants are
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents