By using ________ and understanding the neuroscience behind it,marketing researchers hope to more accurately posit what consumers really want(which can be different from what they say they want),what appeals to them,and what drives them to buy.
A)neurofocusing
B)neuroimaging
C)cerebroimaging
D)stimulus imaging

Question

Quizplus · Accepted Answer

Neuroimaging refers to the use of technology such as MRI or fMRI to study the activity in different parts of the brain in response to various stimuli. This can help marketers better understand what consumers are really drawn to and what motivates them to buy, even if they may not be aware of it themselves.

By Using ________ and Understanding the Neuroscience Behind It,marketing Researchers