Focus group results are qualitative and not perfectly representative of the general population.

Question

Quizplus · Accepted Answer

Focus groups typically involve a small sample size and therefore cannot be considered representative of the entire population. Additionally, the nature of focus group discussions relies heavily on personal opinions and experiences, which are inherently subjective and cannot be generalized to the larger population. However, focus groups can provide valuable insights into consumer behavior and preferences, which can inform product development and marketing strategies.

Focus Group Results Are Qualitative and Not Perfectly Representative of the General