Two primary reasons for the technology push are the rising costs of traditional data collection such as CATI and consumers' adoption of new communication systems.

Question

Quizplus · Accepted Answer

The statement is true, as the increasing costs of traditional data collection methods, such as Computer-Assisted Telephone Interviewing (CATI), have made companies explore alternative methods like online surveys, mobile and social media surveys, etc. Also, the widespread adoption of new communication technology among consumers has made it necessary for market research companies to adapt to these channels and devices for data collection. Therefore, these two factors have been the primary drivers of the technology push in market research.

Two Primary Reasons for the Technology Push Are the Rising