While they rely heavily on social networks,referral samples are often useful in:
A)Industrial marketing research situations.
B)Consumer marketing research situations.
C)Entertainment marketing research situations.
D)Sports marketing research situations.

Question

Quizplus · Accepted Answer

Industrial marketing research situations often involve complex products and services that require a high level of expertise to evaluate. Referral samples can be useful in these situations because they can help researchers identify potential respondents who have the necessary knowledge and experience to provide valuable insights.

While They Rely Heavily on Social Networks,referral Samples Are Often