Last month you introduced a new product to the market. Consumer demand has been overwhelming and appears that strong demand will exist over the long-term. Given this situation,
Management should consider the option to:
A) Suspend.
B) Expand.
C) Abandon.
D) Contract.
E) Withdraw.

Question

Quizplus · Accepted Answer

With overwhelming consumer demand and strong potential for long-term demand, management should consider expanding the product's production and marketing to meet the demand and take advantage of the opportunity for growth and profitability. Suspend, abandon, contract, or withdraw would not be appropriate options in this situation.

Last Month You Introduced a New Product to the Market