Which type of strategy identifies how to build and strengthen a firm's long-term competitive position in the marketplace?
A) functional
B) business-level
C) corporate-level
D) vertical integration

Question

Quizplus · Accepted Answer

A competitive or business-level strategy identifies how to build and strengthen the business's long-term competitive position in the marketplace. A company's corporate-level strategy identifies the sorts of businesses that will comprise the company and the ways in which these businesses relate to each other.

Which Type of Strategy Identifies How to Build and Strengthen