Consumer behavior is the totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by human decision-making units over time.

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Consumer behavior encompasses all aspects of how individuals or households make choices regarding what to purchase, how to use or consume products or services, and what to do with them after they are no longer needed or desired. It also takes into account how factors such as cultural, social, psychological, and economic influences impact consumer decision-making over time.

Consumer Behavior Is the Totality of Consumers' Decisions with Respect