
Mike wants to buy a computer. His friend, Gregory, researches the various brands of computers in the market and helps Mike choose one. As Mike is about to buy it, Mike's father mentions that the brand Mike has chosen is mediocre compared with the other brands in the market. In this scenario, Mike's father plays the role of the _____.
A) influencer
B) purchaser
C) user
D) ethicist
E) policy maker
Correct Answer:
Verified
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