Canis Inc., a market research firm, conducts a research study for Fresnas Inc., an automobile manufacturer. Canis Inc.'s research indicates that the minimum price increase needed for consumers to notice a change in price is $200. This minimum price increase is an example of _____.

Question

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The minimum price increase needed for consumers to notice a change in price is an example of differential threshold, which is the smallest level of change that can be detected by an individual. Preattentive processing refers to the subconscious processing of sensory information, nonfocal attention refers to the ability to attend to multiple stimuli simultaneously, subliminal perception refers to the processing of information below the level of conscious awareness, and selective exposure refers to the tendency of individuals to seek out and pay attention to information that is consistent with their beliefs and attitudes.

Canis Inc, a Market Research Firm, Conducts a Research Study for for Fresnas