Michael is watching his favorite show on television when an ad catches his attention. He perceives that it is a life insurance commercial. In this scenario, Michael must _____ what he saw to retain information.
A) be aware of
B) have a high level of attention for
C) comprehend
D) visualize
E) mentally and emotionally agree to

Question

Quizplus · Accepted Answer

In order for Michael to retain the information from the life insurance commercial, he must comprehend it. This means that he needs to understand the message being conveyed and be able to process the information in a meaningful way. Being aware of the ad or having a high level of attention for it may help him notice and pay attention to it, but it does not necessarily mean he will retain the information. Similarly, visualizing or mentally and emotionally agreeing to the ad may not necessarily lead to retention of information unless he also comprehends the message being conveyed.

Michael Is Watching His Favorite Show on Television When an Ad